Assistance in optimizing marketing expenses of Yandex.Afisha
Main goal: to assist in optimizing marketing expenses of Yandex.Afisha In order to achieve our goal, we will analyze the data on visits, orders, and expenses on Yandex.Afisha visits from June 2017 through May 2018.
Intermediate tasks:
- To study how customers use our product (DAU/WAU/MAU, session length and so on)
- When they start to buy (conversion)
- How much money each customer brings (LTV)
- When they pay off (ROI)