WHAT YOU WILL BE ABLE TO DO
BY THE TIME YOU’RE DONE THIS EBOOK
- Write faster by doing more research up-front
- Better know your customer… and your visitor… and your product… and…
- Work up the courage to conduct a few customer interviews
- Collect voice-of-customer feedback – even if you don’t have any customers yet
- Organize your messages like a pro copywriter would
- Hone your ear for “great messages”
- Find messages that are as sticky as Think Different
- Rethink all the junk in your head about selling products with copy
- Squeeze more juice outta testimonials
- Be smarter than your competition