diff --git a/async-nats/src/jetstream/consumer/mod.rs b/async-nats/src/jetstream/consumer/mod.rs
index dc2ed42a2..8107080d7 100644
--- a/async-nats/src/jetstream/consumer/mod.rs
+++ b/async-nats/src/jetstream/consumer/mod.rs
@@ -271,7 +271,12 @@ pub struct Config {
     #[serde(default, skip_serializing_if = "is_default")]
     pub rate_limit: u64,
     /// What percentage of acknowledgments should be samples for observability, 0-100
-    #[serde(default, skip_serializing_if = "is_default")]
+    #[serde(
+        rename = "sample_freq",
+        with = "from_str",
+        default,
+        skip_serializing_if = "is_default"
+    )]
     pub sample_frequency: u8,
     /// The maximum number of waiting consumers.
     #[serde(default, skip_serializing_if = "is_default")]
@@ -428,6 +433,26 @@ fn is_default<T: Default + Eq>(t: &T) -> bool {
     t == &T::default()
 }
 
+pub(crate) mod from_str {
+    pub(crate) fn deserialize<'de, T, D>(deserializer: D) -> Result<T, D::Error>
+    where
+        T: std::str::FromStr,
+        T::Err: std::fmt::Display,
+        D: serde::Deserializer<'de>,
+    {
+        let s = <String as serde::Deserialize>::deserialize(deserializer)?;
+        T::from_str(&s).map_err(serde::de::Error::custom)
+    }
+
+    pub(crate) fn serialize<T, S>(value: &T, serializer: S) -> Result<S::Ok, S::Error>
+    where
+        T: std::fmt::Display,
+        S: serde::Serializer,
+    {
+        serializer.serialize_str(&value.to_string())
+    }
+}
+
 #[derive(Clone, Copy, Debug, PartialEq)]
 pub enum StreamErrorKind {
     TimedOut,
diff --git a/async-nats/src/jetstream/consumer/pull.rs b/async-nats/src/jetstream/consumer/pull.rs
index cb65d0294..dffd9f50d 100644
--- a/async-nats/src/jetstream/consumer/pull.rs
+++ b/async-nats/src/jetstream/consumer/pull.rs
@@ -603,7 +603,12 @@ pub struct OrderedConfig {
     #[serde(default, skip_serializing_if = "is_default")]
     pub rate_limit: u64,
     /// What percentage of acknowledgments should be samples for observability, 0-100
-    #[serde(default, skip_serializing_if = "is_default")]
+    #[serde(
+        rename = "sample_freq",
+        with = "super::from_str",
+        default,
+        skip_serializing_if = "is_default"
+    )]
     pub sample_frequency: u8,
     /// Only deliver headers without payloads.
     #[serde(default, skip_serializing_if = "is_default")]
@@ -2044,7 +2049,12 @@ pub struct Config {
     #[serde(default, skip_serializing_if = "is_default")]
     pub rate_limit: u64,
     /// What percentage of acknowledgments should be samples for observability, 0-100
-    #[serde(default, skip_serializing_if = "is_default")]
+    #[serde(
+        rename = "sample_freq",
+        with = "super::from_str",
+        default,
+        skip_serializing_if = "is_default"
+    )]
     pub sample_frequency: u8,
     /// The maximum number of waiting consumers.
     #[serde(default, skip_serializing_if = "is_default")]
diff --git a/async-nats/src/jetstream/consumer/push.rs b/async-nats/src/jetstream/consumer/push.rs
index 006b498db..9ab5a8724 100644
--- a/async-nats/src/jetstream/consumer/push.rs
+++ b/async-nats/src/jetstream/consumer/push.rs
@@ -234,7 +234,12 @@ pub struct Config {
     #[serde(default, skip_serializing_if = "is_default")]
     pub rate_limit: u64,
     /// What percentage of acknowledgments should be samples for observability, 0-100
-    #[serde(default, skip_serializing_if = "is_default")]
+    #[serde(
+        rename = "sample_freq",
+        with = "super::from_str",
+        default,
+        skip_serializing_if = "is_default"
+    )]
     pub sample_frequency: u8,
     /// The maximum number of waiting consumers.
     #[serde(default, skip_serializing_if = "is_default")]
@@ -382,7 +387,12 @@ pub struct OrderedConfig {
     #[serde(default, skip_serializing_if = "is_default")]
     pub rate_limit: u64,
     /// What percentage of acknowledgments should be samples for observability, 0-100
-    #[serde(default, skip_serializing_if = "is_default")]
+    #[serde(
+        rename = "sample_freq",
+        with = "super::from_str",
+        default,
+        skip_serializing_if = "is_default"
+    )]
     pub sample_frequency: u8,
     /// Only deliver headers without payloads.
     #[serde(default, skip_serializing_if = "is_default")]
diff --git a/async-nats/tests/jetstream_tests.rs b/async-nats/tests/jetstream_tests.rs
index 2ba66a251..0bcdb11ce 100755
--- a/async-nats/tests/jetstream_tests.rs
+++ b/async-nats/tests/jetstream_tests.rs
@@ -2514,6 +2514,59 @@ mod jetstream {
         }
     }
 
+    #[tokio::test]
+    async fn consumer_configs_sample_frequency() {
+        let server = nats_server::run_server("tests/configs/jetstream.conf");
+
+        let client = ConnectOptions::new()
+            .event_callback(|err| async move { println!("error: {err:?}") })
+            .connect(server.client_url())
+            .await
+            .unwrap();
+
+        let js = async_nats::jetstream::new(client.clone());
+
+        let stream = js
+            .create_stream(stream::Config {
+                name: "StreamWithSampledConsumers".into(),
+                ..Default::default()
+            })
+            .await
+            .unwrap();
+
+        {
+            let consumer = stream
+                .create_consumer(consumer::pull::Config {
+                    name: Some("SampledPullConsumer".into()),
+                    description: Some(
+                        "See below to check that Ack Sampling has been set to 100%!".to_string(),
+                    ),
+                    sample_frequency: 100, // <--- sample all the messages
+                    ..Default::default()
+                })
+                .await
+                .unwrap();
+
+            assert_eq!(100, consumer.cached_info().config.sample_frequency);
+        }
+
+        {
+            let consumer = stream
+                .create_consumer(consumer::pull::Config {
+                    name: Some("SampledPushConsumer".into()),
+                    description: Some(
+                        "See below to check that Ack Sampling has been set to 100%!".to_string(),
+                    ),
+                    sample_frequency: 100, // <--- sample all the messages
+                    ..Default::default()
+                })
+                .await
+                .unwrap();
+
+            assert_eq!(100, consumer.cached_info().config.sample_frequency);
+        }
+    }
+
     #[tokio::test]
     async fn timeout_out_request() {
         let server = nats_server::run_server("tests/configs/jetstream.conf");