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whyNewParents.html
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<!DOCTYPE HTML>
<!--
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html5up.net | @ajlkn
Free for personal and commercial use under the CCA 3.0 license (html5up.net/license)
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<html>
<head>
<title>Why new Parents?</title>
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<h2>Menu</h2>
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<li><a href="index.html">Home</a></li>
<li><a href="taskboard.html">Scheduler</a></li>
<li><a href="nanny.html">Find a Nanny</a></li>
<li><a href="learn.html">Learn</a></li>
<li><a href="chat.html">Chat</a></li>
<button type="button" class="collapsibleMenu">Process</button>
<div class="collapseContent">
<li><a href="whyNewParents.html">Why New Parents?</a></li>
<li><a href="uiAndGoal.html">UI and Goal</a></li>
<li><a href="styleguide.html">Styleguide</a></li>
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<section id="wrapper">
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<h2>Why new Parents?</h2>
<p>
Early in our process we brainstormed possible domains. Once a domain was found, we started the succeeding design process by informing ourselves through primary and secondary research.</p>
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</header>
<!-- Content -->
<div class="wrapper altCol">
<div class="inner">
<div class="row">
<div class="col-12">
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<h2>Our design domain
</h2>
After several iterations, we decided to narrow down our research and design to focus on a task-outsourcing platform within the shared economy industry. We took inspiration from some well established apps including task-rabbit and instacart which helped direct us in the right path. <br><br>The user we initially intended to design for were groups who struggle with independence and require assistance with carrying out everyday activities. We later narrowed this down further to focus on new parents requiring frequent help with their child.
</div>
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<div class="col-12">
<center>
<img src="images/dataAtAGlance.jpg" style="width:750px;padding-top:50px;"></center>
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<div class="col-12">
<div class="blue-bar">
<h2>Case study - Taskrabbit
</h2>
In order to get insights on our design domain, we conducted a case study on an app with similar goals, Taskrabbit. Taskrabbit allows consumers to find immediate help with everyday tasks, including cleaning, moving, delivery and handyman work.<br><br>It provides service to people who are short on time or unable to perform tasks themselves, and are comfortable with the idea of outsourcing small tasks.<br><br>It also caters to individuals living in cities, who are looking for extra income in a manner that is flexible, independent and meaningful to the community.
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</div>
</div>
<div class="row" style="margin-top:20px;">
<div class="col-12" style="margin-top:20px;">
<div class="blue-bar">
<h2>Combining primary and secondary research
</h2>
From conducting primary and secondary user research on several new parents, we gathered some useful data that helped us identify common user activities, goals and challenges, and establish some design opportunities for our app.
<p><p><i style="font-weight:bold;">Activities: </i>
Most parents were looking for nannies for their newborns, they were interested in providing employment and were comfortable using digital means to interact with others.
<p><p><i style="font-weight:bold;">Goals: </i>
Their main goal was to find trustworthy individuals to take-care of newborns when they were occupied.
<p><p><i style="font-weight:bold;">Challenges: </i>
Were mainly related to sleep and time management, finding a trustworthy nanny at the last minute and searching for professional care.
<p><p><i style="font-weight:bold;">Opportunities: </i>
We decided to focus on the most potential: New parents, Single parents and working parents. Allow parents to customize the services they require based on their needs/schedule/ preferences. We also wanted to provide relief to parents from the constant pressure of taking care of a newborn.
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<h2 class="major">Reviews</h2>
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<div class="review">
<p>Finally an app that helps parents work together and simplify the hassle of raising children!</p>
<p>- Said Gilbert</p>
</div>
<div class="review">
<p>A simple way to find a babysitter and stay in touch with them and your kid.</p>
<p>- Lynden Greene</p>
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<div class="review">
<p>Juggling our jobs and raising our child has been tough. Thanks to Amae we spend less time organizing, and more time with our child.</p>
<p>- Kirsty Hicks</p>
</div>
<div class="review">
<p>Every parent will at some point need a babysitter. Finally there's an app to easily get you one!</p>
<p>- Isla Colon</p>
</div>
<div class="review">
<p>We just welcomed our first child to this world. Amae has been a wonderful learning resource for us.</p>
<p>- Saira Harrison</p>
</div>
<div class="review">
<p>Schedule your tasks, book nannies, learn about parenting and stay in touch with your family and nanny. Amae does it all!</p>
<p>- Kareem Stevenson</p>
</div>
</div>
</div>
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<h2 class="major">Get in touch</h2>
<ul class="contact">
<li class="icon solid fa-home">
Amae Inc.<br />
4067 Robson St<br />
Vancouver, BC, Canada
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<h2 class="major spacer"></h2>
<a href="https://www.figma.com/proto/MTkTlvyHoJziDU2ZnpaCSs/334_Stage5_v2?node-id=2%3A2849&viewport=422%2C1134%2C0.19956186413764954&scaling=scale-down" target="_blank" class="imgLink"><img src="images/googlePlay.png" alt="Get it on Google Play" title="Get it on Google Play"/></a>
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<ul class="copyright">
<li>Amae</li><li><a href="references.html">References</a></li><li>Disclaimer: This is a design showcase. All endorsements are fictional.</li>
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